Before the Cut, Before the Color, Before Everything — the Shampoo
Ask any of our stylists what makes a haircut hold its shape, a color stay true, or a perm last — and the answer starts in the same place: the wash. Before any treatment, using the right shampoo for your hair type is the foundation everything else is built on.
The wrong shampoo works against you quietly. It strips a dry scalp drier, weighs down fine hair, feeds an oily scalp’s overproduction, and coats the hair with residue that dulls color and fights every styling product you put on afterwards. The right one does the opposite: it resets your hair to its best natural state — a clean canvas.
“Un buon taglio comincia dal lavaggio.”
“A good haircut starts at the sink.”
How to Choose: Match the Shampoo to Your Hair, Not the Label
Forget marketing words on the front of the bottle. Choosing the right shampoo comes down to two questions: what is your scalp doing (dry, oily, sensitive, thinning) and what is your hair doing (fine, thick, curly, frizzy, colored). Here’s how we match our clients at the shop — these are the exact Oway formulas our clients buy the most, ranked by real sales:
Oway Fortifying Hair Bath
Strengthens at the root and stimulates the scalp. If your hair is starting to thin, this is where you begin — and why it’s the most purchased shampoo in the shop.
Oway Frequent Use Hair & Scalp Bath
Gentle enough to use every day without stripping. If you shower after the gym every morning, this is your shampoo.
Oway Sebum Balance Hair Bath
Rebalances oil production instead of scrubbing it away — which only makes your scalp produce more. Flat by noon? This is the fix.
Oway Silk’n Glow Hair Bath (new name: Smooth’n Glow)
Smooths the cuticle and adds shine. For thick, dry or frizzy hair — especially in a New York summer.
Oway Volumizing Hair Bath
Lifts without coating. Fine hair needs a shampoo that leaves nothing behind — volume comes from clean, weightless hair.
Why We Only Carry Oway
Oway is made in Bologna, Italy, from biodynamically farmed botanicals. No sulfates, no parabens, no silicones — which means your shampoo cleans without stripping and treats the scalp as skin, not as a surface. It’s the only shampoo line on our shelves, because it’s the one we trust on our own clients before every cut, color and treatment.
Not Sure Which One Is Yours?
Ask any of our stylists for a Product Consultation at your next visit — it takes five minutes in the chair. They look at your scalp and hair, ask about your routine, and match you to the right formula. No guesswork, no wasted bottles.
Book Your Visit