Perm? Yes, We Perm.
The modern men's perm has nothing to do with the 1980s. It's texture, movement and volume that looks like you woke up with it — and it's the fastest-growing thing we do in the shop. Here's the whole guide, short on purpose.
Pick your perm
Soft perm (loose wave) — subtle waves, not curls. The "is that natural?" perm. Best first perm.
Korean perm — structured volume with direction; the K-drama look. Made for straight hair that won't hold shape.
Wolf cut perm — the shaggy, layered cut everyone's searching this year, with texture built in so it styles itself.
Down perm — the opposite trick: it relaxes puffy sides so the cut sits close and clean. Ask us if your sides fight you.
Textured crop perm — short on the sides, permed on top. Maximum texture, minimum morning effort.
The three questions everyone asks
How long does it last? Three to six months, fading out gradually — no harsh grow-out line.
Will it wreck my hair? Modern formulas are far gentler than the old ones — and we check your hair first. If it's not ready, we'll tell you honestly and get it ready before we perm it.
How do I maintain it? Barely. Sea-salt spray or a light cream, air dry, done. That's the point.
The perm chair at Land of Barbers belongs to Joe — every wave on this page is his work. Consultation first, always: he reads your hair, your face shape and your patience level, and tells you which perm is actually yours.
Where
Land of Barbers, 146 Franklin Street, Greenpoint, Brooklyn — minutes from Williamsburg. Soft perms, Korean perms, wolf cut perms, down perms and textured crops — eleven years on Franklin Street.
Book Your Perm Consultation