From the Runway to Franklin Street: The Career You Don't See on Our Wall
When you walk into Land of Barbers at 146 Franklin Street, you see a warm neighborhood shop. Six chairs, organic products, a team that knows your name. What you don't see is the 17 years of international fashion that built it.
Our founder Enrico Mariotti started cutting hair at 14 in his family's salon in Carpegna, a small town in the hills of central Italy. By thirty, he was working 45 to 50 runway shows per season across Milan, Paris, and New York — styling for Balenciaga, Chanel, Versace, Gucci, Prada, Cavalli, Calvin Klein, Ferragamo, Perry Ellis, Marc Jacobs, Donna Karan, Sonia Rykiel, Yamamoto, Blumarine, Alberta Ferretti, and many other brands.
His work appeared in Vogue, Marie Claire, L'Officiel, Harper's Bazaar, Icon Magazine, and many other international publications. He was also the official hairstylist for Pantene in Italy for ten years, including television commercials.
Represented by See Management, Art Department in NYC, and The Green Apple in Milano — some of the most respected agencies in the fashion industry — Enrico spent nearly three decades translating a designer's vision into the hair that walked the runway. Every show, a different brief. Every season, a new language.
"In effetti, faccio ancora fashion — trasferire l'idea di fashion sul look dei clienti."
"I still do fashion — I transfer the idea of fashion onto my clients' look."
That's the thing people don't expect. Enrico didn't leave fashion behind when he opened a shop in Greenpoint. He brought it with him. The precision, the editorial eye, the ability to read a face and know what will work — that training doesn't retire. It just finds a new stage.
After 44 years in the craft, the motto has shifted. The old one was "il mestiere viene prima di tutto" — the craft comes before everything. Today, Enrico says different values come first.
"Non parlo di numeri, parlo di persone."
"I don't talk about numbers. I talk about people."
Eleven years into the shop, with a team of six and a growing community, Land of Barbers is the rarest thing in the neighborhood: a place where world-class technique meets genuine care. You just have to know the story to see it.
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