Hot towels to open the skin, warm lather, a straight razor, and a cold towel to close. A classic face shave or a clean head shave, the old way, at 146 Franklin Street.
Looking for the best hot towel shave in Greenpoint, Williamsburg, Long Island City or Manhattan's East Side? Book Jonathan or Ivano, our masters of the classic Italian shave, or Luis, for a straight-razor face or head shave, a razor shape-up, or a shave with your haircut, at a shop rated 4.9★ from more than 560 Google reviews.
What our clients say
★★★★★
“jonathan was perfect! epic haircut, clean shave - will be back”
— Ethan C. · Google review
Rated 4.9★ from more than 560 Google reviews. Read them on Google.
Who to book
Jonathan — master of the classic Italian shave: straight razor, hot and cold towels, the full ritual.
Ivano — master of the classic Italian shave, with over 20 years behind the chair, trained in Milan, Bologna and Naples.
Luis — facial and head shaves finished with a classic hot-towel treatment.
The classic Italian shave, step by step
- Hot towel to soften the beard and open the skin.
- Shaving cream, often worked in with a traditional shaving brush.
- Straight-razor shave, with the grain, then a second pass if your skin allows.
- Hot towel again.
- Relaxing face massage.
- Cold towel to close the pores and tone the skin.
- Aftershave and a face massage.
- A spray of scented tonic to finish.
This is the classic Italian beard ritual, the way Jonathan and Ivano learned it. About 30 minutes.
Prices
Luis is new at Land of Barbers: introductory pricing while he builds his chair. Final price confirmed at booking.
Book Your ChairQuestions we get every week
Who is the best barber for a hot towel shave in Greenpoint?
Jonathan and Ivano, our masters of the classic Italian shave at Land of Barbers, 146 Franklin Street. Luis also does face and head shaves with a hot-towel finish.
Do you do a traditional Italian shave in Brooklyn?
Yes. Hot towel, shaving cream often applied with a shaving brush, straight razor, hot towel again, a relaxing face massage, a cold towel to close the pores and tone the skin, aftershave with a face massage, and a spray of scented tonic. Book Jonathan or Ivano.
What happens during a hot towel shave?
A hot towel softens the beard, then shaving cream and a straight-razor shave, a second hot towel, a face massage, a cold towel to tone the skin, aftershave and a final spray of scented tonic. About 30 minutes.
Where can I get a hot towel shave near Williamsburg, Long Island City or Manhattan’s East Side?
At Land of Barbers, 146 Franklin Street in Greenpoint, a few minutes from Williamsburg and Long Island City, just across the East River from Manhattan’s East Side. Luis and Jonathan do classic straight-razor shaves with hot and cold towels.
How long does a hot towel shave take?
About 20 to 30 minutes.
Do you shave heads too?
Yes. Book a shave and tell us it is a head shave.
I have sensitive skin. Can I still get a razor shave?
Tell your barber before you start. We adjust the passes and use a soothing balm.
Find us
Land of Barbers — 146 Franklin Street, Greenpoint, Brooklyn, NY 11222 · (347) 940-1012
Mon 10am–9pm · Tue–Fri 10am–8pm · Sat–Sun 9am–7pm. A few minutes from Williamsburg and Long Island City.
Rated 4.9★ from more than 560 Google reviews.
Within 5 miles of the shop: Greenpoint · Williamsburg · East Williamsburg · Long Island City · Sunnyside · Astoria · Bushwick · Bed-Stuy · Clinton Hill · Fort Greene · DUMBO · Downtown Brooklyn · Maspeth · Ridgewood · East Village · Lower East Side · Gramercy · Union Square · Murray Hill · Midtown East · Upper East Side.
Coming from Williamsburg, Long Island City, Astoria, Sunnyside or Manhattan's East Side? How to get here, and who to book.
Also on our blog: Skin fade, low, mid & high taper: the honest guide · How to choose a barber
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